PPuF is a plug-on filter for cigarettes which removes toxins from cigarette smoke. It incorporates nanocomposite filter particles encased in a bio-safe plastic casing which chemically adsorb various toxins from the tobacco smoke.
As the tech lead of Log 9 Materials, I was responsible for building the overall design and experience around the product as well the development of the nanocomposite. The experience design for PPuF was the real challenge as it is an anti smoking product but it must not hinder the smoking experience. We researched heavily on smoking experience and user tendencies and after various iterations and discussions finally came up with the simple design. PPuF has recently been launched in some selected outlets in Delhi-NCR region.